Predictably, the topic is on the aviation industry and I am investigating components of brand equity; given this I am interested in consumer opinions onto some of the components and how they make up your purchase decision. It’s certainly quite complex but poses a few good questions: for both full service and low-cost airlines – clearly there are benefits on both sides but by examining consumer behaviour, is there a way perhaps one could leverage their competitve advantage and provide some, if not all, of what the other side offers?
Please see the link below, and thanks for all your help.
http://www.surveymonkey.com/s/32T7GBG
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