BMIBaby launches 1p sale… but move fast

by admin on March 30, 2010

Probably the first sale we’ve seen that offers anything on par of Ryanair’s free flights, however there are several drawbacks – the main one being that flights are only available from Manchester and only for today and tommorow – ie. the least busy days of the week. Additionally, it would seem that the return flights are not discounted to a similar rate, meaning you are going to have to pay a inflated rate to come back, unless you are staying for a while.

Check it out here – there are some great destinations – Amsterdam, Prague, Palma among others. Despite the restrictions, we’d expect it to be fully suscribed.

Is this the future for sales? At a wild guess, those loads midweek from Manchester must be pretty poor, so this is a cheap way of increasing them (assuming that some passengers book coming back, they will not lose too much money).
With most sales requiring a longer booking period, this could be a new interesting tactic for boosting load factors. Basically the airline could say: get a free flight out, as long as you buy the return.

It could add up. Let’s take someone flying to Amsterdam. The return will cost £80, outward is free. Average cost per sector is £40, which is pretty much an average price. The downside of course, is that the airline wouldn’t know who would be flying until the day before.

Lucky enough to get on one of these deals? Let us know.

Need a pre-paid card to dodge Ryanair fees? We’ve teamed up with FairFX to offer you their anywhere card – get one for FREE (usually £9.95 for loading under £500). Any currency – anywhere – it’s ideal for everyone.

Related posts:

  1. BMIBaby announce new sale – seats from £2.99
  2. Ryanair £5 seat sale till 22nd Feb

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